| 000 | 01085 a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c66824 _d66824 |
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| 008 | 200106b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332557185 | ||
| 082 |
_a658.8 _bKOT |
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| 100 | _aKotler, P. | ||
| 245 | _aMarketing Management | ||
| 250 | _a10th ed. | ||
| 260 |
_aNew Delhi _bPearson _c2019 |
||
| 300 | _a560p. | ||
| 520 | _aThe world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. | ||
| 650 | _aMarketing Management | ||
| 856 | _uhttps://www.pearson.com/us/higher-education/product/Kotler-Marketing-Management-15th-Edition/9780133856460.html | ||
| 942 |
_2ddc _cBK |
||