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Advertising and Promotion An Integrated Marketing Communications Perspective

BELCH, GEORGE E

Advertising and Promotion An Integrated Marketing Communications Perspective - 5th - New Delhi Tata McGraw-Hill 2001 - 795p.

ISBN: 007047382X 9780070473829

Subjects--Topical Terms:
INTEGRATED MARKETING COMMUNICATION
ADVERTISING

Dewey Class. No.: 659.1 / BEL,Ed.5

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Advertising and Promotion An Integrated Marketing Communications Perspective

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