Advertising and Promotion (Record no. 10805)

MARC details
000 -LEADER
fixed length control field 00578pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007047382X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070473829
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL,Ed.5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH, GEORGE E
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 795p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element INTEGRATED MARKETING COMMUNICATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BELCH, MICHAEL A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 17/10/2012 1 659.1 BEL,Ed.5 62226 07/12/2015 18/11/2015 15/04/2014 General Books  
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 16/10/2012 1 659.1 BEL,Ed.5 62223 16/10/2015 13/08/2015 15/04/2014 General Books 2
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 17/10/2012 6 659.1 BEL,Ed.5 62225 02/03/2020 10/02/2020 15/04/2014 General Books 8
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 18/10/2012   659.1 BEL,Ed.5 62224 15/04/2014   15/04/2014 General Books