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MARKETING MANAGEMENT: concept and cases

SHERLEKAR, S A

MARKETING MANAGEMENT: concept and cases - BOMBAY HIMALYA PUBLISHING HOUSE 2012 - 644p.

ISBN: 9789350970652

Subjects--Topical Terms:
SALES MANAGEMENT
CASE STUDIES
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / SHE

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MARKETING MANAGEMENT: concept and cases

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