MARKETING MANAGEMENT: (Record no. 54180)
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000 -LEADER | |
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fixed length control field | 00519pam a2200193a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b2012 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789350970652 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Item number | SHE |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | SHERLEKAR, S A |
245 ## - TITLE STATEMENT | |
Title | MARKETING MANAGEMENT: |
Remainder of title | concept and cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | BOMBAY |
Name of publisher, distributor, etc. | HIMALYA PUBLISHING HOUSE |
Date of publication, distribution, etc. | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 644p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | SALES MANAGEMENT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | CASE STUDIES |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | KRISHNAMOORTHI, R |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | General Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 11/09/2013 | 1 | 658.8 SHE | 86333 | 01/12/2014 | 20/11/2014 | 15/04/2014 | General Books |