MARKETING MANAGEMENT: (Record no. 54180)

MARC details
000 -LEADER
fixed length control field 00519pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350970652
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number SHE
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHERLEKAR, S A
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT:
Remainder of title concept and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. BOMBAY
Name of publisher, distributor, etc. HIMALYA PUBLISHING HOUSE
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 644p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SALES MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KRISHNAMOORTHI, R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 11/09/2013 1 658.8 SHE 86333 01/12/2014 20/11/2014 15/04/2014 General Books