Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A. ...[et. al.]

Services marketing : integrating customer focus across the firm - 6th. - Chennai: McGraw Hill Eduction ( India ), 2013. - xxxii,711p.

ISBN: 9781259026812

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Customer services.
Marketing.
Service industries -- Marketing.

Dewey Class. No.: 658.8 / ZEI

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Services marketing : integrating customer focus across the firm

©2023 Central Library, Malaviya National Institute of Technology Jaipur