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Marketing management

Kotler, Philip;

Marketing management - 15th. - Noida: Pearson India Education Services Pvt Ltd., 2016. - xxvi,756p.

ISBN: 9789332557185

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Marketing--Management
Marketing
Market surveys

Dewey Class. No.: 658.8 / KOT

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Marketing management

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