Marketing management (Record no. 64966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180215b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip; |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida: |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt Ltd., |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,756p. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market surveys |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, 1956 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 9 | 658.8 KOT | B56511 | 31/12/2024 | 30/08/2024 | 30/08/2024 | 15/02/2018 | Book Bank | ||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 13 | 658.8 | B56512 | 14/09/2024 | 14/09/2024 | 15/02/2018 | Book Bank | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 9 | 658.8 | B56513 | 10/05/2024 | 01/02/2024 | 15/02/2018 | Book Bank | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 8 | 658.8 | B56514 | 31/12/2024 | 20/09/2024 | 20/09/2024 | 15/02/2018 | Book Bank | |||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 3 | 658.8 | B56515 | 01/09/2022 | 08/03/2021 | 15/02/2018 | Book Bank | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 1 | 658.8 | B56516 | 31/12/2019 | 17/08/2019 | 17/08/2019 | 15/02/2018 | Book Bank | |||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 12 | 658.8 | B56517 | 31/12/2024 | 04/09/2024 | 04/09/2024 | 15/02/2018 | Book Bank | |||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 5 | 658.8 | B56518 | 31/12/2024 | 30/08/2024 | 30/08/2024 | 15/02/2018 | Book Bank | |||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 11 | 658.8 | B56519 | 31/12/2024 | 30/08/2024 | 30/08/2024 | 15/02/2018 | Book Bank | |||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 15/02/2018 | 12 | 658.8 | B56520 | 31/12/2024 | 30/08/2024 | 30/08/2024 | 15/02/2018 | Book Bank |