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Integrated advertising, promotion & marketing communications

Clow, Kenneth E

Integrated advertising, promotion & marketing communications - 6th. - Noida: Pearson India Education, c2014. - 455p.

ISBN: 9789332518377

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Advertising
Communication in marketing

Dewey Class. No.: 659.1 / CLO

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Integrated advertising, promotion & marketing communications

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