Integrated advertising, promotion & marketing communications (Record no. 65040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180322b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion & marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida: |
| Name of publisher, distributor, etc. | Pearson India Education, |
| Date of publication, distribution, etc. | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455p. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | . Baack, Donald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 22/03/2018 | 2 | 659.1 | B56521 | 06/01/2022 | 06/01/2022 | 22/03/2018 | Book Bank | ||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 22/03/2018 | 659.1 | B56522 | 22/03/2018 | 22/03/2018 | Book Bank | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 22/03/2018 | 659.1 | B56523 | 22/03/2018 | 22/03/2018 | Book Bank | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 22/03/2018 | 2 | 659.1 | B56524 | 30/05/2024 | 12/02/2024 | 22/03/2018 | Book Bank | ||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 22/03/2018 | 659.1 | B56525 | 22/03/2018 | 22/03/2018 | Book Bank |