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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity - 4th. - Noida: Pearson India Education, c2015. - xxix,586p.

ISBN: 9789332542204

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Brand name products -- Management.

Dewey Class. No.: 658.827 / KEL

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Strategic brand management : building, measuring, and managing brand equity

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