Strategic brand management : building, measuring, and managing brand equity (Record no. 65543)

MARC details
000 -LEADER
fixed length control field 00577nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190117b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332542204
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane, 1956-
245 ## - TITLE STATEMENT
Title Strategic brand management : building, measuring, and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 4th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Noida:
Name of publisher, distributor, etc. Pearson India Education,
Date of publication, distribution, etc. c2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxix,586p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products -- Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran, Ambi G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jacob, Isaac
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Bank
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Shelving location
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 17/01/2019 2 658.827 B56191 19/07/2021 11/02/2021 17/01/2019 Book Bank  
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 17/01/2020 2 658.827 b56190 07/12/2023 22/08/2023 17/01/2020 Book Bank  
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 12/11/2021 2 658.827 B56192 02/12/2022 31/08/2022 12/11/2021 Book Bank General Stacks
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 16/08/2023 1 658.827 B56194 18/12/2023 16/08/2023 16/08/2023 Book Bank  
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 18/08/2023 1 658.827 b56193 15/12/2023 18/08/2023 18/08/2023 Book Bank