Strategic brand management : building, measuring, and managing brand equity (Record no. 65543)
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000 -LEADER | |
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fixed length control field | 00577nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190117b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332542204 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane, 1956- |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management : building, measuring, and managing brand equity |
250 ## - EDITION STATEMENT | |
Edition statement | 4th. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Noida: |
Name of publisher, distributor, etc. | Pearson India Education, |
Date of publication, distribution, etc. | c2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix,586p. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products -- Management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parameswaran, Ambi G. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jacob, Isaac |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book Bank |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Shelving location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 17/01/2019 | 2 | 658.827 | B56191 | 19/07/2021 | 11/02/2021 | 17/01/2019 | Book Bank | |||||
Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 17/01/2020 | 2 | 658.827 | b56190 | 07/12/2023 | 22/08/2023 | 17/01/2020 | Book Bank | |||||
Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 12/11/2021 | 2 | 658.827 | B56192 | 02/12/2022 | 31/08/2022 | 12/11/2021 | Book Bank | General Stacks | ||||
Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 16/08/2023 | 1 | 658.827 | B56194 | 18/12/2023 | 16/08/2023 | 16/08/2023 | Book Bank | |||||
Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 18/08/2023 | 1 | 658.827 | b56193 | 15/12/2023 | 18/08/2023 | 18/08/2023 | Book Bank |