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Brand management : mastering research, theory and practice

Heding, Tilde

Brand management : mastering research, theory and practice - 3rd - New York Routledge c2020 - xi,323p.

ISBN: 9780367172589

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Management
Product management

Dewey Class. No.: 68.827 / HED

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Brand management : mastering research, theory and practice

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