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Brand management : mastering research, theory and practice

By: Heding, TildeContributor(s): Bjerre, Mogens | Knudtzen, Charlotte FMaterial type: TextTextPublication details: New York Routledge c2020 Edition: 3rdDescription: xi,323pISBN: 9780367172589Subject(s): Management | Branding (Marketing) | Brand name products--Management | Product managementDDC classification: 68.827
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Item type Current library Call number Status Date due Barcode
General Books General Books Malaviya National Institute of Technology
68.827 HED (Browse shelf(Opens below)) Available 90640

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