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Advertising Management

By: AAKER, DAVID AContributor(s): MYERS, JOHN G | BATRA, RAJEEVMaterial type: TextTextPublication details: NEW DELHI PRENTICE HALL OF INDIA ©1992 Edition: 4... edDescription: xiii, 593 pISBN: 0876927908Subject(s): MANAGEMENT | ADVERTISING MANAGEMENT | MANAGEMENT
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