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Marketing research : a practical approach / Bonita Kolb.

By: Kolb, Bonita MMaterial type: TextTextPublication details: Los Angeles : SAGE, 2008. Description: xiii, 292 p. ; 24 cmISBN: 1412947960 (hbk.); 9781412947961 (hbk.); 1412947979 (pbk.); 9781412947978 (pbk.)Subject(s): Management | Marketing researchDDC classification: 658.83 Online resources: Publisher description | Table of contents only
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Includes bibliographical references (p. [280]-287) and index.

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