Marketing research : a practical approach / Bonita Kolb.
Material type: TextPublication details: Los Angeles : SAGE, 2008. Description: xiii, 292 p. ; 24 cmISBN: 1412947960 (hbk.); 9781412947961 (hbk.); 1412947979 (pbk.); 9781412947978 (pbk.)Subject(s): Management | Marketing researchDDC classification: 658.83 Online resources: Publisher description | Table of contents onlyItem type | Current library | Call number | Status | Date due | Barcode |
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REFERENCE | Malaviya National Institute of Technology Reference | 658.83 KOL (Browse shelf(Opens below)) | Not for loan | 88524 |
Includes bibliographical references (p. [280]-287) and index.
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