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Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.

By: Riel, C. B. M. vanContributor(s): Fombrun, Charles JMaterial type: TextTextPublication details: London ; New York : Routledge, 2007. Description: xvi, 306 p. : ill. ; 24 cmISBN: 041532825X (hard cover); 9780415328258 (hard cover); 0415328268 (soft cover); 9780415328265 (soft cover)Subject(s): Communication in management | Corporate image | Corporations -- Public relationsDDC classification: 658.45 Online resources: Table of contents only | Publisher description
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Item type Current library Call number Status Date due Barcode
General Books General Books Malaviya National Institute of Technology
General Stacks
658.45 RIE (Browse shelf(Opens below)) Available 88849

Includes bibliographical references (p. [284]-301) and index.

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