Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
Material type: TextPublication details: London ; New York : Routledge, 2007. Description: xvi, 306 p. : ill. ; 24 cmISBN: 041532825X (hard cover); 9780415328258 (hard cover); 0415328268 (soft cover); 9780415328265 (soft cover)Subject(s): Communication in management | Corporate image | Corporations -- Public relationsDDC classification: 658.45 Online resources: Table of contents only | Publisher descriptionItem type | Current library | Call number | Status | Date due | Barcode |
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General Books | Malaviya National Institute of Technology General Stacks | 658.45 RIE (Browse shelf(Opens below)) | Available | 88849 |
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658.45 MUK BUSINESS COMMUNICATION: CONNECTING AT WORK | 658.45 RAM BUSINESS COMMUNICATION | 658.45 RAM Business Communication | 658.45 RIE Essentials of corporate communication : | 658.45 SEN Communication Skills | 658.45 SWE English for business communication : | 658.45 WRI Gower handbook of internal communication / |
Includes bibliographical references (p. [284]-301) and index.
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