Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
Material type: TextPublication details: London ; New York : Routledge, 2007. Description: xvi, 306 p. : ill. ; 24 cmISBN: 041532825X (hard cover); 9780415328258 (hard cover); 0415328268 (soft cover); 9780415328265 (soft cover)Subject(s): Communication in management | Corporate image | Corporations -- Public relationsDDC classification: 658.45 Online resources: Table of contents only | Publisher descriptionItem type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Books | Malaviya National Institute of Technology General Stacks | 658.45 RIE (Browse shelf(Opens below)) | Available | 88849 |
Includes bibliographical references (p. [284]-301) and index.
There are no comments on this title.