Consumer behavior and marketing action
Material type:
TextPublication details: New Delhi; Cengage Learning India, 1998 Edition: 6th. India editionDescription: xviii,718pISBN: 9788131500361Subject(s): Management | Consumer behavior | Motivation research (Marketing) | ConsumersDDC classification: 658.8342
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
General Books
|
Malaviya National Institute of Technology General Stacks | 658.8342 ASS (Browse shelf(Opens below)) | Available | 89799 |
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| 658.827 VER BRAND MANAGEMENT TEXT AND CASES | 658.83 GUP Cases and problems in marketing research / | 658.834 NAI Consumer behavior in Indian perspective | 658.8342 ASS Consumer behavior and marketing action | 658.84 ONK International marketing : | 658.84 PAU Export Import Management | 658.87 CHU Contours of retailing management |
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