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The Service -Dominant Logic of Marketing edited by LUSCH, ROBERT F. ; VARGO, STEPHEN L.

Contributor(s): LUSCH, ROBERT F. ; VARGO, STEPHEN LMaterial type: TextTextPublication details: New Delhi Prentice' Hall of India 2006 Subject(s): THE CENTRALITY OF RESOURCES | ALTERNATIVE LOGICS | MANAGEMENT | MANAGEMENT
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Holdings
Item type Current library Call number Status Date due Barcode
General Books General Books Malaviya National Institute of Technology
658.8 LUS (Browse shelf(Opens below)) Available 76270
General Books General Books Malaviya National Institute of Technology
(Browse shelf(Opens below)) Available 76271
General Books General Books Malaviya National Institute of Technology
(Browse shelf(Opens below)) Available 76272

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