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BRAND MANAGEMENT TEXT AND CASES by VERMA , HARSH V. Edition: 2ndMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2002Availability: Items available for loan: Malaviya National Institute of Technology (3)Call number: 658.827 VER , ...
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Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane, 1956- | Parameswaran, Ambi G | Jacob, Isaac. Edition: 4th.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson India Education, c2015Availability: Items available for loan: Malaviya National Institute of Technology (5)Call number: 658.827, ...
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Brand management : mastering research, theory and practice by Heding, Tilde | Bjerre, Mogens | Knudtzen, Charlotte F. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge c2020Availability: Items available for loan: Malaviya National Institute of Technology (1)Call number: 68.827 HED.
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