Advertising and Promotion An Integrated Marketing Communications Perspective

By: BELCH, GEORGE EContributor(s): BELCH, MICHAEL AMaterial type: Text

TextPublication details: New Delhi Tata McGraw-Hill 2001 Edition: 5thDescription: 795pISBN: 007047382X; 9780070473829Subject(s): INTEGRATED MARKETING COMMUNICATION | ADVERTISING | MANAGEMENTDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Barcode
General Books	Malaviya National Institute of Technology	659.1 BEL,Ed.5 (Browse shelf(Opens below))	Available	62224
General Books	Malaviya National Institute of Technology	659.1 BEL,Ed.5 (Browse shelf(Opens below))	Available	62226
General Books	Malaviya National Institute of Technology	659.1 BEL,Ed.5 (Browse shelf(Opens below))	Available	62225
General Books	Malaviya National Institute of Technology	659.1 BEL,Ed.5 (Browse shelf(Opens below))	Available	62223

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