Strategic brand management : building, measuring, and managing brand equity
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TextPublication details: Noida: Pearson India Education, c2015. Edition: 4thDescription: xxix,586pISBN: 9789332542204Subject(s): Management | Brand name products -- ManagementDDC classification: 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
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Book Bank
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Malaviya National Institute of Technology | 658.827 (Browse shelf(Opens below)) | Available | b56193 | |
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Book Bank
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Malaviya National Institute of Technology | 658.827 (Browse shelf(Opens below)) | Available | B56194 | |
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Book Bank
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Malaviya National Institute of Technology General Stacks | 658.827 (Browse shelf(Opens below)) | Available | B56192 | |
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Book Bank
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Malaviya National Institute of Technology | 658.827 (Browse shelf(Opens below)) | Available | b56190 | |
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Book Bank
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Malaviya National Institute of Technology | 658.827 (Browse shelf(Opens below)) | Available | b56191 |
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| 658.812 BHA Customer relationship management | 658.812 EAS Consumer Behaviour | 658.812 GRE CRM at the speed of light | 658.827 Strategic brand management : building, measuring, and managing brand equity | 658.827 CHU Compendium of brand management / | 658.827 SEN Brand Positioning : | 658.827 VER BRAND MANAGEMENT TEXT AND CASES |
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